Drop the Facts and Figures: Touch Them!

(Image courtesy Yoann Boyer on Unsplash) Powerful marketing relies upon emotional appeals. Although, as an intelligent, cognitively complex person, I would like the world to rely on logic, it does not – and I can’t proffer logical arguments to increase sales for my content clients. These emotional industry tricks are the route to profitability: Read […]

Persuade Them Powerfully

A recent study from the Journal of Marketing makes it clear: Feelings over Facts when persuading last-minute donors. The researchers found at the start of a campaign, logic motivates donors: I’ll donate if the organization proves its initiative is likely to succeed. But at the end of a campaign, to reach that big goal, emotion […]

Gaining an Edge with 2023 Consumer Trends

I’ve read several consumer reports to discover how to help my clients rock their marketing efforts – so I thought I would share them with you. We should begin with the umbrella principles for today’s marketing arena: Personalize content and emotionally connect with your audience. To personalize, you must first: Know thy audience. You must […]