Marketing Magic: Hit ’Em Where They Need It
(Image courtesy of Anastase Maragos on Unsplash) You are a content creator or marketing expert. Perhaps you’re an entrepreneur. And high-ticket marketing efforts carve out a pound of flesh from your budget. Often, your ads and posts, commercials and pitches, miss the mark. You post, you pay for ad space, you cut checks for your 1099 marketing […]
Persuade Them Powerfully
A recent study from the Journal of Marketing makes it clear: Feelings over Facts when persuading last-minute donors. The researchers found at the start of a campaign, logic motivates donors: I’ll donate if the organization proves its initiative is likely to succeed. But at the end of a campaign, to reach that big goal, emotion […]