Stand Out in Your Market: 12 Sweet Branding Trends
Photo by Dollar Gill on Unsplash If I see another boxy advert, without movement or life, I will scream. Sure, if you have a super-conservative brand (think bank, investment firm, attorney, auditor…), and you want to SCREAM “tradition, we never change, steady as a rock, fun-police,” then it’s your role to be dull blue-suit no personality. For […]
Gaining an Edge with 2023 Consumer Trends
I’ve read several consumer reports to discover how to help my clients rock their marketing efforts – so I thought I would share them with you. We should begin with the umbrella principles for today’s marketing arena: Personalize content and emotionally connect with your audience. To personalize, you must first: Know thy audience. You must […]