Sell to a Gen X? Be Straightforward and Show Some Love

Photo by 愚木混株 cdd20 on Unsplash You want Gen X customers or clients? Take the time to understand them. To reach them, adopt two strategies: authenticity and acknowledgment. If you betray a Gen X – or fail to value Gen X patronage – a Gen Xer will turn his or her back on you, badmouth […]

No Tock-Tick

Scrabble tiles spelling choose your words

Master ablaut reduplication? You already have – even though you have no idea what it is! Here are four speech rules you didn’t know you know.

Our Space

An autumn field with a lone red-leafed tree

Motherhood is a role I had. My job is done. My future is to follow the roads my children chart. No one needs me. What am I now? What is my role? Who am I now?

The 13 Rules of Communication

Keep off the dunes sign in sea grass overlooking ocean

The axioms of communication are rules meant to be followed. If you want to be a competent communicator, keep reading to learn the rules!

The Wave

Close up of cresting ocean waves

The Wave traveled towards me for twenty-two years, until it appropriated my footing and crashed over me. The Wave would have its long-denied moment.

Justified Karens

Anguished woman holding her hands to her face

We cannot and should not shame a category of people. We should shame behavior. The Karen craze is an attempt to silence strong women.

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