Sell to a Gen X? Be Straightforward and Show Some Love

Photo by 愚木混株 cdd20 on Unsplash You want Gen X customers or clients? Take the time to understand them. To reach them, adopt two strategies: authenticity and acknowledgment. If you betray a Gen X – or fail to value Gen X patronage – a Gen Xer will turn his or her back on you, badmouth […]

The 13 Rules of Communication

Keep off the dunes sign in sea grass overlooking ocean

The axioms of communication are rules meant to be followed. If you want to be a competent communicator, keep reading to learn the rules!

A Little Noise Can Destroy Your Life

Punk woman holding her hands to her ears

You didn’t say what you think you did! More communication is not the solution. Better communication is better. Learn to eliminate communication noise.

Words are Noisy, Nasty Things

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You speak and believe you are understood. In all likelihood, you are misunderstood. Words are tricky. Use these pointers to improve your communication.

No Words Tell All

Author’s father, John Schmidt. A master at angry-face. Copyright 2016, C. A. Schmidt

Here are a few pointers to help you master nonverbal communication. No less than 65% of every message, nv mastery is required to communicate effectively.

The Path to Deepest Meaning

Man singing into a microphone

Your voice is a powerful tool to infuse your words with emotion and deeper meaning. Use these simple exercises to improve your delivery!

The Organ of the Soul

Close up of woman's hand holding a microphone.

We don’t appreciate the power of the voice. With focus and practice,
you can master the power of your voice and sway your audience!

Stand Out in Your Market: 12 Sweet Branding Trends

Photo by Dollar Gill on Unsplash If I see another boxy advert, without movement or life, I will scream. Sure, if you have a super-conservative brand (think bank, investment firm, attorney, auditor…), and you want to SCREAM “tradition, we never change, steady as a rock, fun-police,” then it’s your role to be dull blue-suit no personality. For […]

Successful Entrepreneurs Know: Brand Before Business – or Bust!

Photo by pmv chamara on Unsplash You had so much energy and joie de vivre when you launched your business. This morning, you surf the classifieds to find a j.o.b.. The wind is gone; your sails are flaccid. You had a good idea. You gave it the college try. Wait. As a business coach and […]

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