Sell to a Gen X? Be Straightforward and Show Some Love

Photo by 愚木混株 cdd20 on Unsplash You want Gen X customers or clients? Take the time to understand them. To reach them, adopt two strategies: authenticity and acknowledgment. If you betray a Gen X – or fail to value Gen X patronage – a Gen Xer will turn his or her back on you, badmouth […]

Justified Karens

Anguished woman holding her hands to her face

We cannot and should not shame a category of people. We should shame behavior. The Karen craze is an attempt to silence strong women.

Introverts May or May Not be Shy

A man in silhouette before a large, arched window.

Introverts may or may not be shy. But it’s still none of your business. Private observers of life and living, understand the world of introverts.

Turn Your World Upside Down

Moon view from southern and northern hemispheres

Appreciating Another’s Perspective is a challenge, but the key to bringing us closer. Like the moon from opposite hemispheres…

A Tiger on My Truck

Close up of a white tiger penned at a sanctuary.

Considering the misguided wisdom of wild animal parks. Neighborhoods are inappropriate. And should wild animals be penned at all?

Smell the Old People

Old people smell? You Ageist Brat. What You Need is a Good, Long Time Out. And a reality adjustment.

Don’t Panic Post Everywhere: The Why of Social Media Management

Photo by Jas Min on Unsplash For so many of my clients, primarily Gen X entrepreneurs, posting on social media is a source of panic. They are aware they should be, have to, need to, to keep up with their competitors. But doing so is daunting, time consuming, and confusing. Let me clear up some […]

Tech is Dooming Small Business: Saving Mom and Pop

Image courtesy of Luca Bravo on Unsplash Have problems with your website? Is coding a challenge? Confused about how to post effectively to social media? Yeah, me too. As a premature participant in the Big Quit, in 2019, I embraced the risk and launched my photography business. What was a hobby became enticing: people were […]

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