Tag: generation x

Sell to a Gen X? Be Straightforward and Show Some Love

Photo by 愚木混株 cdd20 on Unsplash You want Gen X customers or clients? Take the time to understand them. To reach them, adopt two strategies: authenticity and acknowledgment. If you betray a Gen X – or fail to value Gen X patronage – a Gen Xer will turn his or her back on you, badmouth […]

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